Case Studies

Case Study #1: From “We’re Lost” to Aligned Leadership


Client Snapshot:

A thriving local architecture firm with five partners — two senior and three junior — known for exceptional design and strong business results.

The Challenge:

Despite their success, the partners described themselves in one word: “lost.” They lacked clarity on their shared vision, individual roles, and the firm’s direction for the future. The team needed space to realign around purpose and reconnect as leaders, not just project managers.

The Approach:

We began with a full-day retreat focused on Insights Discovery and open dialogue. Using the color energies, each partner gained a clearer understanding of their own leadership style — and how those differences could strengthen the team rather than divide it.

Through reflective conversations about individual hopes and dreams, and a deep dive into processes and decision-making, the group developed concrete next steps to move forward with clarity and trust.

To sustain momentum, we met monthly for two years, recalibrating progress and realigning around shared goals. As the partnership evolved, we convened a second retreat centered on succession planning, ensuring the firm’s legacy and leadership continuity.

The Impact

What began as a team feeling lost turned into a partnership grounded in alignment, accountability, and shared purpose. The firm emerged with:

  • arrow_forward Clearer roles and decision-making structure
  • arrow_forward A renewed and shared vision for the future
  • arrow_forward intentional plan for leadership transition

Today, the partners lead with confidence and clarity — and continue to build a firm that reflects their collective values and vision.

Case Study #1

Client Testimonial

Cheatham Fletcher Scott Architects + Designers is a design firm in Augusta, Georgia. Since 1979 we have grown from a sole proprietorship to a staff of sixteen. In early 2021 we began a series of partner retreats primarily to improve our organizational structure and design process. As experienced designers, we felt confident we could create the perfect organization and process if we simply discussed it long enough.

What we discovered after months of barbecue lunches and sunny afternoons at our country meeting spot was that a perfect organizational chart is meaningless if a leadership team does not know itself individually and collectively. Human wants, needs, motivations, and goals are as varied as the faces gathered around our screened porch boardroom In those early sessions. Our approach was to think of our organization as a machine churning out building designs. We neglected the personal aspect of it all.

We needed to focus on the human element of our organizational challenge. We needed to look inwardly at our individual selves and put our unique talents and strengths to work for the betterment of the company. But people like to live within their shells. Opening up about ourselves, especially about our concerns and weaknesses, is tough.

Through a mutual friend we learned about Katie Wynn of Dynamik Consulting, and we arranged an initial meeting. Through many question and answer exercises, Katie “forced us” in a very nice way to look inwardly at ourselves, to understand ourselves, and to consider how each of our individual personalties is wired to connect with clients, staff, and each other.

Katie is equal parts facilitator, psychologist, cheerleader, and problem solver. She listens and does not preach. Her meetings are organized and focused, and she documents the discussion following up with action items for each participant.

Business people can be expert at providing a great product or service, but we can be terrible at understanding peers in our own organizations. Katie has a knack for tearing down walls and getting people to open up to one another.

For Cheatham Fletcher Scott, Dynamik Consulting was just what we were missing.

Richard M. Fletcher, AIA, President
Cheatham Fletcher Scott Architects + Designers

—Richard M. Fletcher, AIA, President

Cheatham Fletcher Scott Architects + Designers

The Impact

The team’s perception shifted from frustration to appreciation. They gained:

  • arrow_forward A shared language for understanding differences
  • arrow_forward Improved trust and morale
  • arrow_forward Stronger connection between leadership and staff

What began as tension became teamwork — grounded in mutual respect and insight.

Case Study #2: Turning Friction Into Understanding


Client Snapshot

A local nonprofit team serving the foster care system, dedicated to supporting children and families in crisis.

The Challenge

After hiring a new manager, the team’s morale plummeted. The manager’s high Cool Blue energy — focused on structure, process, and accountability — was misunderstood by his team as cold and uncaring. Communication suffered, and trust eroded.

The Approach

We began with individual coaching for the new manager, exploring how he could flex his style to connect more effectively. By dialing up his Sunshine Yellow energy, he started leading team meetings with “weekly wins” and sharing more about himself personally — small shifts that made a big difference.

Next, I facilitated a half-day Insights Discovery workshop with the full team. As participants explored their color energies, they had a lightbulb moment: almost none of them carried much Blue energy. For the first time, they understood their manager’s approach — and recognized how his accountability mindset was helping the organization thrive.

Three months later, in a follow-up session, the team rated their culture as an 8 out of 10, up from a 3 out of 10 before the workshop.

Case Study #2

Client Testimonial

“You work miracles!!!! I walked just walked outside and saw 4 coordinators sitting out there with Michael, and they were all talking and laughing!!!”

—Kari Viola-Brooke

Child Enrichment Executive Director

Case Study #3: Building a Common Language of Leadership


Client Snapshot

A thriving local healthcare organization providing primary care across multiple sites. Known for strong leadership and a healthy culture, the company wanted to keep investing in its people and communication.

The Challenge

There wasn’t a pressing problem — just an opportunity. After experiencing the Insights Discovery model at a local CPA lunch and learn, the CEO saw firsthand how powerful a shared language of communication could be. He wanted to bring that same clarity and connection to every corner of the organization.

The Approach

We started with a half-day Insights Discovery session for the leadership team, creating alignment around communication and collaboration.

The CEO then extended the learning to physicians and their spouses by gifting them personal profiles and facilitated conversations during the annual physician retreat — an unexpected and deeply engaging experience.

Next came a half-day session for supervisors across all office sites, ensuring consistent language and leadership practices at every level.

Then came the big question: How do we scale this to the entire company?

The HR team got creative — hosting four Saturday morning employee retreats, where staff could choose one to attend. Each retreat included sessions on the color energiesresilience, and financial planning — blending personal growth with professional development.

Just recently, the organization unveiled a company-wide t-shirt celebrating how they’ve woven the color energies into their core values — a visible symbol of a truly shared culture.

The Impact

  • arrow_forward A common language of communication organization-wide
  • arrow_forward Stronger relationships across roles and departments
  • arrow_forward A lasting integration of the color energies into the company’s identity

What began as a simple workshop has grown into a cultural cornerstone — a standout example of how to embed Insights Discovery into an organization’s DNA.

Case Study #3

Client Testimonial

“You work miracles!!!! I walked just walked outside and saw 4 coordinators sitting out there with Michael, and they were all talking and laughing!!!”

—Kari Viola-Brooke

Child Enrichment Executive Director
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